At Mozilla, we’re the first to admit that the internet isn’t perfect, but we’re also quick to point out that the internet is damn magical. The Internet opens doors and opportunities, allows people to connect with others, and allows everyone to find their place – their corners of the Internet. We all have a story on the internet worth sharing. In My Corner Of The Internet, we talk with people about the online spaces they can’t get enough of, what we should be saving in Poached to read later, and what sites and forums shaped them.
This month, we’re talking with Erin Wayne, nicknamed “Aureylian” in the game streaming community and now Global Gamer Community Manager for Riot Games. She talks about what she reads, how she launched a YouTube career by accident, and what we can all learn from gamers.
What is your favorite corner of the internet?
I love to cook, throw parties, and anything crafty, so I’m a daily Pinterest and Etsy user. Right now my mom and I are renovating a cabin that was built in the 1950s, so finding vintage items and inspiration to update our little piece of the world while retaining the original charm has been such a side project. fun. I also find great fun in supporting local small business owners, and these are great ways to do it!
What’s an internet deep dive you can’t wait to get back into?
I love history and have recently been very involved in the period leading up to the reign of Elizabeth I of England. To me, she’s one of the most fascinating people in history, and the period leading up to her reign is something I’m really excited to learn about through historical records and documentation in addition to the many intriguing movies and TV shows about his life.
Which tab do you still regret closing?
My calendar ! Between being a mom and leading four global teams, I live by my schedule. I’m lost without it!
What can’t you stop talking about on the internet right now?
Scotland. I’m going to be in Scotland this summer and I know it will be an absolutely once in a lifetime experience. I’m part Scottish by heritage, but it’s also a beautiful country, with amazing people, great food, deep history and breathtaking sights. By sharing what I experience there, I hope it will inspire others to go and participate in the culture.
What was the first online community you got involved with?
Although I’ve been playing World of Warcraft since 2005, I’ve played with local friends and at LAN parties, not really connected to any guilds or online community. It wasn’t until 2012, when I started reaching out to people on Twitter to join a WoW-inspired Minecraft server I helped create, that I really got into online communities. This in turn accidentally launched my YouTube career and is ultimately why I am where I am today!
What articles and videos are in your pocket waiting to be read/watched right now?
Right now on my list, I have a few lined up. As a woman in the gaming industry, I can’t wait to read “Pioneer Rediscovered: The Woman Who Brings Female Representation to Games”. I’m also a big history buff, so I recorded “A History of Smiles Through Art, Culture and Etiquette”. Since our team recently onboarded about 20 new people, I’m also very interested in what the Harvard Business Review wrote about employee retention, “The Key to Retaining Young Workers? Better integration. »
What do you think the future of gaming will look like?
I think game companies are finally starting to understand that gamers, like everyone else, are multi-faceted. We love games, but we also love music, TV, sports and fashion. The list goes on, and I expect game companies to start diversifying how they interact with their players to continue serving them in all of these places. That’s why I joined Riot. I believe Riot is at the forefront of innovation in what it means to be a community-driven, player-driven games company that doesn’t just deliver meaningful gaming experiences for players, but also offers them countless opportunities to engage with its [intellectual property] through different lifestyles.
Generally speaking, I also expect games to continue to focus on the community aspect in the product to bond people. Coming out of the pandemic, I hope industries outside of gaming begin to understand what gamers still have: that connecting with each other in valuable and meaningful ways can and is done digitally. I met my husband and best friends through social media/gaming and even my dad found ways to put his table games online to keep in touch with his lifelong friends during the pandemic. It’s one of the most personal and meaningful connections we have, free from the overwhelming nature of likes, comments, shares and social media virality to get us back to the basics of pure connection. the ones with the others.
If you could create your own corner of the Internet, what would it look like?
Probably a bit like my Pinterest boards (lol). It’s a great way to share what I’m working on or projects I want to start, things I’ve cooked (honestly, I wish Pinterest put more effort into the “I tried” feature ), places I want to travel, and fun or inspirational images, memes, and graphics that I loved. Also, lots of quotes from Leslie Knope and Ted Lasso.
Erin “Aureylian” Wayne is the Global Player Community Manager for Riot Games, overseeing community engagement across all Riot titles, including League of Legends, one of the most played competitive video games in the world. She also leads the development of strategies and programs for Riot’s interactions with stakeholders around the world related to community, editorial, influencer management and social media. Prior to Riot, Erin spent seven years at Twitch, where she built and led their community and creator marketing teams, which focused on engaging, exciting, and educating Twitch users.