Neonyt Lab Germany: Working for a more sustainable fashion industry

On a 1,000 m² exhibition and shopping area with more than 30 sustainable fashion, beauty and lifestyle brands as well as a comprehensive program of events and conferences, much was on offer over the three days from Neonyt Lab. The sustainable fashion scene in a total of 22 countries – including Germany, Austria, Switzerland, Spain and Denmark – bears witness to this.

Among them were designers, activists, consumers and content creators as well as fashion industry representatives. The Neonyt Lab was supported by Engagement Global and Oeko-Tex.

On a 1,000 m² exhibition and shopping area with more than 30 sustainable fashion, beauty and lifestyle brands as well as a comprehensive program of events and conferences, much was on offer over the three days from Neonyt Lab. The sustainable fashion scene in a total of 22 countries – including Germany, Austria, Switzerland, Spain and Denmark – bears witness to this.

“The first Neonyt Lab was a total success. We had an amazing three days with an inspiring program of fashion and lifestyle, knowledge exchange and of course lots of fun. A fashion community that is serious about transforming the fashion industry has gathered here at Union Halle. And we all know that is easier said than done in this industry with its complex global supply chains, chemical and water-intensive processes, social injustice, often high rates of return and overproduction,” said Bettina Bär, director Neonyt.

“It is all the more important that sustainable fashion pioneers and visionary start-ups on the one hand and consumers on the other hand, with their business models and ideas, rethink old processes and show more ecological and socially compatible – in the spirit of the Neonyt Lab’s motto “New Patterns”. The Neonyt Lab has impressively shown what power is generated when the right people come together”, added Mirjam Smend, Founder and CEO of Greenstyle, cooperation partner of Neonyt Lab.

The power of collective brainstorming and what it can achieve was also highlighted by Germany’s first ‘TU DU’ wall: What can each of us do for a more sustainable wardrobe? Global Engagement with the #17Goals campaign has compiled many tips on a huge wall. Neonyt Lab visitors were able to add their own ideas over the three days and supporting partner Frankfurt Fashion Movement also contributed many creative approaches. When it comes to sustainable wardrobe and awareness, anyone who knows Neonyt immediately thinks of Prepeek, the blockbuster networking event for content creators.

From critical to inspiring, from impulsive to informative – the numerous panel discussions, interviews and workshops of Fashionsustain, the conference format of Neonyt (Lab), were an important source of inspiration and were well attended by visitors. “The fashion industry is uniquely positioned to commit to the Sustainable Development Goals because of its global reach and connectivity. A major step that needs to be taken by the sector is better treatment of women and the providing decent wages, career advancements, educational opportunities and safe working conditions. Thank you Neonyt Lab for centering this important conversation at the Fashionsustain conference,” said Kerry Bannigan, Executive Director of the Fashion Impact Fund – a key partner of Neonyt Lab. After all, the Neonyt Lab under the aegis of Messe Frankfurt raised awareness of the Sustainable Development Goals in global cooperation with the Conscious Fashion and Lifestyle Network and the United Nations Office for Partnerships, the organizer said in a press release. .

One of the highlights on Saturday was the award given to Michael Spitzbarth, founder and CEO of Bleed, as designer of the year for sustainable collections. The Sustainability Award is presented by the VDMD – network of German fashion and textile designers – to designers who have holistically committed to the topic of sustainability with their designs and collections.

The Sustainable Development Goals, Living Wages, Greenwashing, Local Fashion, Consumer Impact, Rental Fashion, Virtual Fashion, Transparency and Diversity – all of these topics were covered by speakers such as Kerry Bannigan (Fashion Impact Fund), Sydney Emeka Nwakanma (Emeka Suits), Julian Hermsdorf (Monaco Ducks), Annabelle Homann (Lanius), Kiala Kanzi (NNB), Meriem Lebdiri (Meriem Lebdiri), Sören Maihack (Goodlabels), Safia Minney ( Fashion Declares), Karlin Obiango (Tresor by Karlin Obiango), Annika Sauerhöfer (Oeko-Tex), Henning Siedentopp (Mela Wear), Dominik Sothmann and Christian Salewski (Flip), Heiko Wunder (Reinstoff / Wunderwerk), Juliane Ziegler (Global Organic Textile Standard) and many others on the Fashionsustain scene – debated with the public.

Already on Thursday evening, Neonyt kicked off with an avant-garde multimedia show. Under the motto “Biosphere-Technosphere”, the Atelier Lihotzky in Frankfurt’s East End district has been transformed into a symbiosis between nature and technology. The theme was the interaction between man and the environment. In 31 multi-brand looks and a multimedia fashion show, around fifty brands showed the future of (sustainable) fashion.

“Neonyt is the future. And finally, here in Frankfurt, we were able to continue with the future. We were very pleased with the many visits from high-quality dealers on the very first day of the Neonyt Lab. Moreover, it is particularly nice to meet extremely interested and enthusiastic end consumers who come here to learn, ask questions and buy sustainable clothing,” said Alexandra Svendsen, Founder and CEO, Alexandra Svendsen.

“If we want a breakthrough in sustainability, we need a new normal. We can achieve this with state subsidies for sustainable products and a rating system similar to that of the food sector. This is the only way to make sustainability understandable to consumers. And, we need to change business models in a sustainable way: The number of collections is a central problem in the industry. Lanius produces no more than 2 collections per year, so a largely complete sale is possible”, Annabelle Homann, COO and Head of Marketing, Lanius, said.

“In order to support industry change and sustainable development in the sense of the SDGs, exchange and collaboration are so important. The Neonyt Lab gave us a privileged opportunity to exchange with brands and consumers on the opportunities and issues of fair production. Thank you for these three exciting days,” Juliane Ziegler, GOTS GSA Representative, Global Organic Textile Standardsaid.

Fibre2Fashion (RR) Press Office