How to join a Twitter community for your business

A Twitter community provides a dedicated space to discuss specific topics with like-minded people.

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You can use Twitter to learn more or discuss topics of professional interest to you or your business, but Twitter is a huge place with millions of tweets and thousands of different interests and topics. Sometimes it can feel overwhelming. One way to reduce attention is to use a feature called Twitter Communities.

By joining a Twitter community, you can post your own tweets and reply to other members to start conversations on specific topics. The goal is to exchange help, resources and information with people who share your professional or personal interests. You can find Twitter communities by browsing through a list of suggestions or searching by name, topic, or other keyword. Here’s how to join a Twitter community.

To view existing Twitter communities, log into your Twitter account on the website or via the mobile app. If you haven’t joined a community yet, go to Twitter Communities Account Page. Scroll down until you find a community that interests you. Click the button to join the community (Figure A).

Figure A

Image: Lance Whitney/TechRepublic.

Click the Join button. Next, review the rules for that community, then click the Accept and Join button (Figure B).

Figure B

Image: Lance Whitney/TechRepublic.

Once you’ve joined your first community, an icon for communities will appear in the left menu of your Twitter page and in the bottom bar of the Twitter app. Scroll down to the Discover section to see more communities. Click the Show more link to view the full list of communities (Figure C).

Figure C

Image: Lance Whitney/TechRepublic.

Scroll down and select any other community you want to join. If you know of a specific community or want to see if there is one for a specific topic, enter the name or keyword in the search box at the top. Related communities are displayed in response to your search. Select the ones you are interested in and click the Join button (Figure D).

Figure D

Image: Lance Whitney/TechRepublic.

Some Twitter communities are open, which means you can join them automatically without moderator approval. Other communities are invite-only, which means you need to apply for membership. With an invite-only community, click the Accept button and request to join. You will then need to wait for the moderator to approve your request before you can interact with that community (Figure E).

Figure E

Image: Lance Whitney/TechRepublic.

After joining one or more communities, return to the Communities page. Scroll down to see the latest tweets from other members of any communities you’ve joined. Click on a specific community at the top to see tweets from only those members (Figure F).

Figure F

Image: Lance Whitney/TechRepublic.

Read the various tweets posted by other members. If you see a tweet that interests you, you can always like or retweet it. If you want to reply to the tweet, click the Reply icon, type your reply, then click Reply (G-figure).


Image: Lance Whitney/TechRepublic.

To post your own tweet in the community, be sure to check out the community feed. Click the Tweet button. Make sure the community is listed as an audience. Type your tweet. As with any other tweet, you can include links, images, GIFs, or emoji. Click the Tweet button to post it (H-figure).


Image: Lance Whitney/TechRepublic.

Finally, you can view more details about a community, invite others, and leave it if you wish. In the community’s Twitter feed, click the member count entry to see each member’s Twitter names. Click the Share icon to invite other members. Hover over the Join icon until it says Leave, then click this icon to leave the community (I figure).

I figure

Image: Lance Whitney/TechRepublic.